product for a long time, now 막걸리 is emerging as their focus item due to the recent trends among young people. Domestic 막걸리 market grew by 60% between 2009 and 2010. Brewers offer a wide selection of 막걸리 and each brands has differentiated products by their thickness. In this project, we are going to cover the KSD 막걸리 product lines.
The motivation behind our project is
In the Second World War the Japanese army invaded and subsequently occupied Malaya, Sabah, Sarawak, and Singapore for over three years. During this time, ethnic tensions were raised and nationalism grew. Popular support for independence increased after Malaya was reconquered by Allied Forces. Post-war British plans to unite the administration of Malaya under a single crown colony called the Malay
Brand image of Pulmuone
Using paper container
Balanced nutrients
Using same line of other products
No MSG, Trans fats
Convenience
Using the same producing formula with other brand
Low awareness for product strength
Little varieties of products
No advantages in price
Increasing interest in food safety
Large market potential
Growth of single member family
Low market barrier
2. Impacts of I-Phone's appearance on the Korean domestic mobile phone market
iPhone opened up a new era of domestic smartphone market by expanding the market for the smartphone.
1) Immediately after iPhone was introduced into the market, the sales of smartphone increased from below 3% to 18.9%. So smartphones account for a huge portion of domestic mobile phone market. It means that iPhone re
1.For the old, Intensify current high quality image.
Emphasizing no hangover image demonstrated by Japanese doctors , be the “Business Liquor with little harm in health “
Not so big success of Soju in western market unlike Japan
not enough identification of Korea to reach Americans’ recognition
Identity of Soju is equivalent of identity of Korea ( cultural product )
Posi
Product strategy: Adopting differentiated pricing strategy and providing advanced services
Providing products and services which are not accessible through Chinese companies.
High pricing policy and securing luxurious store
Selecting mass media carefully when driving promotion and advertising strategy.
Constructing A/S network in order to back up the hi
almost all the markets because generally, domestic tobacco markets have been protected by government by operating a national tobacco company. However, the rapid flow of globalization and pressure to open trade borders by WTO are changing the industry’s mechanisms into becoming more global and competitive. The graph below shows that the world’s tobacco consumption volume and regional volume.
15th, 1963
Sales Record of 2.4 Million Bags in 1966 & 15 Million Bags in 1969
SAMYANG Became #1 Ramyun Producer in Domestic Market
Operation Banned Due to the Beef Tallow Crisis
75% of Market Share Taken By Nong Shim
Recent Trend Within SAMYANG
Continuous Organizational Restructuring
Aggressive Marketing and Promotional Events
Various Activities to Take Over the Market
night-lights data)
access (via roads, avigable rivers, and coastline) to the land
Humans have been successful in their efforts to avoid predators, produce food, and create trade, thereby enhancing their well-being.
The gains associated with domestication of crops and grazing animals have been counterbalanced by tradeoffs. Modern agroecosystem, industrialization of fisheries